1. Use web analytics from day one. Using analytics is a great way to review website traffic. Use this information to analyze your site's use and set goals in tailoring your SEO.
2. Avoid writing content for SEO purposes. Unnaturally filling your site's content with keywords is a cheap way to generate traffic. Instead, focus on creating quality content that users and customers want to witness. In doing so, your site will gain honest popularity.
3. Take advantage of page titles and meta descriptions.
You can, however, strategically place keywords in titles and descriptions. Make sure they feel natural and are aligned to what a customer would commonly search for when looking for a product or service your company provides. This is a great way to optimize your search engine rankings without compromising content.
4. Plan to expand.
This one is simple. Search engines improve and companies expand, and you should ensure that your site and its content will continue to develop and improve alongside those changes.
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According to Titan SEO, the top five benefits of SEO are:
- Increased Traffic
- Return on Investment
- Cost Effectiveness.
- Increased Site Usability
- Brand Awareness
Spotlight: Amazon.com
In my own experience, Amazon.com has amazed me with its ability to constantly appear at the top of my search results. No matter what you search for, if it could possibly be a product for sale, Amazon will probably appear near the top of your search results. Just search the word "gallium," for instance, which is a fascinating metallic element, and Amazon.com will be near the top letting you know you can buy it from them!
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