Web Analytics for a Better Business

Until recently, I never realized the potential that Google has to help out small businesses. As it turns out, Google has many tools for businesses big and small to better utilize their given market. Speaking of analysis specifically, Google Analytics is a wonderful tool for small businesses and even space traveling organizations alike. Thanks to Distilled.net, here are a few good reasons you might want to consider using Google Analytics.

Its Free. Not only is the service free, but the training is as well. In addition, countless online sources are available, all for no cost to you.

API Access. The Analytics API gives you easy access to the information. Moreover, there are different analytic packages that allow you to use the information in a variety of ways.

Custom Reports. This is simple. You can view your data whenever you want, and however you want.

Profiles. You can create different profiles to view the different aspects of your online business presence. For instance, you can view how much traffic comes through your blog, or from what countries your viewers are from, etc.

AdWords. For anyone that doesn't know, and there are few, Google's AdWords is a great way to direct search engine traffic to your site.

Customizable. Customizations are easy, and if you feel you are in over your head, just simply consult one of the many online resources available!

Google Analytics cannot do everything, but its a great place to start. Every business online should have some form of analysis, and Google Analytics is a good and affordable place to start.

(Source: Why You Should Use Google Analytics)

As I hinted at earlier, even a "stellar" organization such as NASA relies on Google Analytics. NASA uses the tool to see how many people view their content on mobile devices. This comes into play often, as NASA likes to post live feeds. This is a great way to ensure their viewers receive the highest quality feed possible.

(Source: Top Ten Companies that use Google Analytics)