The Conquest for the Social Media World: Part II

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As we continue our mission to tackle the social media world for our businesses, here are three more powerhouses than can help boost your company into success:

YouTube

This is my personal favorite, and among the most powerful in propagating your business. As I touched on in a previous post, there is a lot of power to be held in creating videos to market your business. For a deeper understanding of how to help your channel take off, here are 9 tips for maximizing your YouTube potential:

1. Partner With YouTube Celebrities
Like many other environments, it pays to know people. There are countless YouTube celebrities with hundreds of thousands of followers. Find the ones that resonate well with your target market and partner with them to market your products! 
 
2. Link Back to Your Site
Make it as easy as possible for them to click over to your site from your videos or channel page. View your site traffic, and you will see just how many it brings in!

3. Fill Out Your Descriptions Thoroughly 
Like with any social media presence for your business, make sure everything is complete and professional in appearance. If you ask me, take it a step further and give the audience more information than they need in the description. Give links to anything mentioned in the video and time references for certain events in the video (especially if its a longer video). This makes it easier for the viewer to find what they are looking for and less likely to click away in impatience.

4. Be Clever
People scour YouTube for information, but more so for entertainment. If you are going to stand amidst the tide of click-bait videos, you must provide unique and quality content.

5. Tell a Story
I have already suggested this in a previous post, but it is a tip worth repeating! Storytelling is the most valuable of arts. Use it!
 
6. Highlight Your Fans With Fan Videos
Get other YouTubers to help you out. Encourage some of your customers with YouTube accounts to create their own videos, sharing their experiences with your product.

7. Single Out Customers
Respond to your customers in your videos. This will help you connect more personally with your customers and make them feel more valued by your business.

8. Create a Video Landing Page
If you use videos on your site, make them YouTube videos. You can still post the videos on your site, but you will gain the added benefit of the videos also gaining rank on YouTube.

9. Maximize YouTube
Without compromising the quality of your content, create new videos as often and consistently as possible. This will maximize the amount of subscribers and viewers to your website.
(Source: 9 Tips to Maximize YouTube's Marketing Potential)

 Instagram

 Besides being the first necessary step to ensuring your new year's fitness goals are completed, Instagram can be a valuable tool in growing your business. Here are ten ways you can help make that happen:

1. Connect It to Your Other Social Channels
This will boost your followers and ensure your content will be viewed across channels.
 

2. Post What People Want

Pay attention to what your audience wants to see. Sometimes it might be a behind the scenes shot of what your business is working on next. Be creative!

3. Don’t Overlook Video

As we've seen before, videos are outpacing videos when it comes to social media. Give your viewers something short and sweet they can share with others!

4. Use Hashtags

This will ensure that your videos are sorted and shared the best way possible.

5. Respond to Comments

Your viewers will love this, and it helps build your brand's persona.

6. Crowdsource Your Images

Have your followers post their own images to your stream. Reward them via a contest or another creative way.

7. Portray Your Brand’s Vibe

Instagram's visual nature is a powerful tool in creating the vibe you want your brand to send.

8. Measure Your Likes

This can help you gauge what type of content works well with your audience, so that you can tailor make your posts to fit your audiences preferences.

9. Use Blue to Get More Likes

It's been proven. People like blue.

10. Be Consistent        

Give your followers what they want, and expect the type of content they will want to see next!

(Source: 10 Ways to Grow Your Small Business With Instagram)

 Snapchat

 Admittedly, Snapchat is not the first application I would think of when considering social media marketing, but it can still be a great tool for promoting your business. Here are five easy tips for getting the most out of your business' Snapchat:

1. Reward Current Customers with Mobile Coupons
This is a great way to both bring customers to you, and to gauge how well your Snapchat is bringing in business.

2. Gain New Followers with a Giveaway
Not only can this bring in new customers, but it can also bring in more followers from different social media platforms.

3. Take People Behind the Scenes
Give your followers a tease of what your business is working on next. Then give them a link to your site or YouTube channel for them to learn more!

4. Preview a Product
Get the buzz started before the product even releases!

5. Tell Customers About Holiday Sales and Events
After all, what are the holidays, if not an opportunity to sell stuff?!
(Source: Snapchat for Business: How Your Marketing Can Benefit From Photo Messaging)

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